The motorcycle industry is full of well-known brands, but there are many lesser-known names making a big impact. These emerging companies are offering innovative designs, unique features, and great value for riders around the world. Whether it’s electric bikes, off-road machines, or stylish cruisers, these brands are quickly gaining recognition and shaking up the industry. Here are 18 motorcycle brands you might not know but are definitely worth watching.
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Bimota
Although Bimota isn’t as widely recognized as some Italian brands, it’s gaining attention for its precision engineering and artisanal craftsmanship. Known for producing limited-edition motorcycles, Bimota offers innovative designs that blend performance with aesthetics. The collaboration with Kawasaki, which resulted in the Tesi H2, showcases their cutting-edge approach. With a focus on high-performance enthusiasts, Bimota is gradually solidifying its place in the premium motorcycle market.
CCM Motorcycles
CCM Motorcycles, a UK-based brand, is carving out a niche with its lightweight, rugged motorcycles. Their hand-built models, like the Spitfire, are designed to combine retro charm with modern engineering. Drawing on their motocross heritage, CCM offers motorcycles that excel in agility and durability. As their reputation grows, they are becoming a top choice for riders seeking something both stylish and tough.
Energica
Energica, an Italian electric motorcycle manufacturer, is making significant strides in the EV sector. They focus on high-performance electric motorcycles like the Ego and Eva Ribelle, which are celebrated for their impressive acceleration and cutting-edge battery technology. Energica’s involvement in MotoE, the electric class of MotoGP, has further cemented its reputation.
Royal Enfield
Royal Enfield may have a long history, but its resurgence in recent years has brought the brand newfound attention. Their models, like the Interceptor 650 and Himalayan, offer a blend of classic design and reliable performance at an affordable price. Popular among beginners and retro enthusiasts, Royal Enfield is becoming a global favorite. With their expansion into international markets, the brand’s growth shows no signs of slowing down.
Brixton Motorcycles
A relatively new player, Brixton Motorcycles is making waves with its minimalist, retro-inspired bikes. Their Cromwell and Crossfire series have become known for their unique design and competitive pricing. Aimed at urban commuters and younger riders, Brixton’s motorcycles combine practicality with style. Despite being a newcomer, the brand is quickly establishing a strong presence in European markets.
Benelli
Benelli, an Italian brand now under Chinese ownership, is gaining attention for producing affordable yet stylish motorcycles. Models like the TRK 502 and Leoncino balance performance and design, offering riders great value. Though it may not have the prestige of other Italian manufacturers, Benelli is steadily building a reputation worldwide.
Zero Motorcycles
Zero Motorcycles, based in California, is leading the charge in electric motorcycles. Known for their high torque and impressive range, models like the SR/F are redefining what electric bikes can do. Zero’s silent, eco-friendly motorcycles are attracting attention from both urban commuters and adventure riders. As more people shift toward sustainable transportation, Zero is becoming a serious contender in the industry.
Fantic Motor
Fantic Motor is gaining a strong following, thanks to its off-road and adventure motorcycles. With models like the Caballero, Fantic combines classic scrambler aesthetics with modern technology. Whether navigating dirt trails or city streets, these bikes are built for versatility. Their focus on rugged design and performance has made Fantic a go-to brand for riders looking for something durable yet stylish.
Mash Motors
Mash Motors, a French brand, is attracting attention with its affordable retro-styled motorcycles. Models like the Five Hundred and Dirt Track 650 offer a mix of vintage design and reliable, modern performance. Mash caters to riders who want simplicity without sacrificing style, and they’ve found a strong market in Europe. By keeping prices low while delivering quality, Mash is becoming increasingly popular with urban commuters and casual riders alike.
SWM Motorcycles
SWM Motorcycles is known for its off-road and adventure bikes, drawing on its Italian roots for craftsmanship. With models like the Superdual X, the brand has carved out a niche for adventure riders seeking rugged, reliable machines. After a period of inactivity, SWM’s revival in the 2010s has brought fresh innovation and new investment. Today, they’re making an impact in Europe and other off-road markets worldwide.
Rieju
Rieju is a Spanish manufacturer that’s making waves with its lightweight, off-road-oriented motorcycles. Known for models like the MR 300 Pro and Marathon, Rieju delivers bikes that are agile and built for adventure. Their competitive pricing and reliable performance are attracting younger riders. As a brand that blends Spanish craftsmanship with practical design, Rieju is steadily growing its presence in the off-road segment.
Moto Morini
Moto Morini is an Italian brand that has been quietly reinventing itself with premium motorcycles like the X-Cape and Milano. Though smaller than other Italian manufacturers, Moto Morini focuses on producing high-performance bikes with a stylish edge. Their limited-production runs ensure exclusivity, which appeals to discerning riders. As they continue to innovate, Moto Morini is carving out a niche in the competitive luxury motorcycle market.
Hyosung
Hyosung, a South Korean brand, is becoming known for its affordable motorcycles, which appeal to beginners and seasoned riders alike. Models like the GT650 and Aquila offer solid performance at an accessible price point. Though it may not have the recognition of major players, Hyosung’s emphasis on value has made it popular in markets across Asia and Europe.
UM Motorcycles
UM Motorcycles, now based in India, is making a name for itself with its cruiser-style models, such as the Renegade series. Designed for younger riders, UM’s motorcycles combine stylish looks with affordability, making them an attractive option for first-time buyers. The brand’s focus on value and design has earned it a strong following in emerging markets. Despite its lower profile, UM’s growing presence in the global market is undeniable.
Zontes
Zontes is a Chinese brand that’s quickly gaining traction with its feature-packed motorcycles. Models like the ZT310-T boast advanced technology such as keyless ignition and ride-by-wire systems, all at a budget-friendly price. Zontes is appealing to tech-savvy riders who want modern features without the high cost. Their innovative approach and growing market presence make them a brand to keep an eye on.
Mutt Motorcycles
Mutt Motorcycles, a British brand, focuses on small-capacity bikes with big personalities. Models like the Fat Sabbath and Mongrel stand out with their urban, custom look, appealing to city dwellers and casual riders. Mutt’s combination of vintage style and modern reliability has attracted a cult following. With their unique approach to motorcycle design, they’ve built a reputation for bikes that look as good as they perform.
Kymco
While Kymco is well known for its scooters, the Taiwanese brand is also making moves in the electric motorcycle market. With models like the AK 550 and the upcoming RevoNEX, Kymco is targeting eco-conscious riders looking for practicality and performance. Their focus on electric and hybrid technology positions them as a forward-thinking brand. As the demand for electric motorcycles increases, Kymco is likely to play a key role in this emerging market.
Sherco
Sherco, a French motorcycle company, has earned a solid reputation for its enduro and trials bikes. Known for their agility and off-road capability, models like the 450 SEF-R have become favorites in competitive riding. Sherco’s focus on innovation and performance has helped them stand out in the niche of off-road motorcycles. As they continue to refine their offerings, Sherco is gaining more recognition in the global off-road community.
This article originally appeared in MyCarMakesNoise.
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