25 Older Luxury Cars That Struggle in the Collector Market

When it comes to collecting classic cars, not all luxury models manage to capture the attention they deserve. Despite their elegance and high-end features, some older luxury cars struggle to gain traction in the collector market. In this list, we’ll explore 25 such vehicles that, while once symbols of opulence, have yet to find their place in collectors’ hearts.

Cadillac Seville (1980s)

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The Cadillac Seville was once seen as a symbol of American luxury, but its sharp-edged design and smaller size compared to its predecessors made it less appealing over time. With its front-wheel drive and V8 engine, the Seville was technologically advanced for its era, yet it struggles to command high value in the collector’s market due to its common availability and lack of distinctive styling that draws enthusiasts.

Jaguar XJ6 (Series III, 1979-1992)

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The Jaguar XJ6 Series III boasted a sleek design and luxurious interior but was plagued by reliability issues that dampened its appeal. While it offered a smooth ride and an iconic British look, the car’s mechanical problems and costly maintenance have kept it from becoming a favorite among collectors. Even today, its value remains low despite the prestige associated with the Jaguar brand.

Mercedes-Benz 380SEL (1980s)

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The 1980s Mercedes-Benz 380SEL was part of the esteemed S-Class lineup, known for its durability and comfort. However, its relatively conservative design and weaker 3.8L V8 engine didn’t set it apart from more powerful Mercedes models. It lacks the sporty or innovative qualities collectors seek, making it less attractive in the competitive vintage luxury market.

Lincoln Continental Mark VI (1980-1983)

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The Lincoln Continental Mark VI featured boxy styling and luxury options like digital instruments, but its dated design and less refined driving dynamics compared to European counterparts made it less appealing. Despite its powerful V8 engine, the Mark VI’s bulky size and lack of agility have contributed to its struggle in the collector’s market, where sleekness and performance often win out.

BMW 7 Series (E32, 1986-1994)

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The E32 BMW 7 Series was groundbreaking for its advanced electronics and refined engineering, but it hasn’t become a collector’s gem. Its large size and understated design don’t generate the excitement seen in more iconic BMWs, and the high costs of maintaining its aging electronics deter many potential enthusiasts from adding it to their collection.

Cadillac Allanté (1987-1993)

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The Cadillac Allanté was meant to compete with European luxury roadsters but failed to make a lasting impact. Despite its Pininfarina-designed body and high-tech digital dashboard, the Allanté suffered from quality control issues and an underwhelming front-wheel-drive layout. Its reputation for being more flash than substance has kept it from gaining much traction among collectors.

Rolls-Royce Silver Spirit (1980-1998)

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The Rolls-Royce Silver Spirit is synonymous with old-world luxury, but its long production run and conservative design have left it overshadowed by more iconic Rolls-Royce models. Collectors tend to gravitate toward the older, more celebrated Silver Shadows and Phantoms, leaving the Silver Spirit undervalued and struggling to stand out.

Audi V8 (1988-1993)

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The Audi V8 was Audi’s first foray into the luxury segment, offering Quattro all-wheel drive and a refined V8 engine. However, it lacked the pedigree and prestige of rivals like BMW and Mercedes-Benz, and its boxy design hasn’t aged as gracefully. The car’s limited recognition among enthusiasts has hindered its appeal in the collector market.

Buick Riviera (1986-1993)

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The Buick Riviera of the late ’80s and early ’90s brought modern styling and electronic features, but it lacked the flair and boldness of earlier Rivieras. Its front-wheel-drive layout and less engaging driving experience make it less desirable among collectors, who tend to seek cars with more personality and driving excitement.

Maserati Biturbo (1981-1994)

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The Maserati Biturbo was an ambitious attempt to bring luxury and performance to a wider audience, but it was riddled with reliability issues and subpar build quality. Despite its Maserati badge, the Biturbo’s troubled reputation has kept collectors at bay, and it remains a risky choice for anyone looking to invest in a vintage luxury car.

Saab 9000 (1985-1998)

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The Saab 9000 was a practical, well-engineered luxury sedan, but its quirky design and limited appeal outside of Saab enthusiasts kept it from achieving collector status. Despite its comfortable ride and turbocharged performance, the 9000 lacks the visual appeal and prestige needed to attract a broader audience in the classic car market.

Volvo 780 (1986-1991)

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Volvo’s 780 was a limited-production luxury coupe designed by Bertone, but its understated design and high production costs didn’t justify its lackluster performance. While it’s a rare and well-built car, the 780 doesn’t excite collectors like other luxury coupes of its time, leaving it largely overlooked.

Mercedes-Benz SLC (R107, 1971-1989)

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The Mercedes-Benz SLC was a luxurious grand tourer based on the iconic SL roadster, but its stretched proportions and lack of convertible options made it less desirable. Though it shares many mechanical parts with the SL, collectors typically prefer the convertible version, making the SLC harder to sell in today’s market.

Lincoln Town Car (1981-1989)

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The Lincoln Town Car was an American luxury icon for its plush interior and smooth ride, but its massive size and uninspired design have left it struggling to attract collectors. Despite being a symbol of success in the 1980s, the Town Car’s lack of performance and outdated aesthetics haven’t translated well to modern collectors.

Jaguar XJ-S (1975-1996)

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The Jaguar XJ-S had a long production run and was known for its sleek lines and powerful V12 engine, yet its reputation for reliability issues and complex maintenance needs has deterred many collectors. The XJ-S lacks the iconic status of the earlier E-Type, making it a less desirable option for those looking to invest in classic Jaguar models.

Cadillac Eldorado (1986-1991)

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The 1986-1991 Cadillac Eldorado marked a departure from the grandiose designs of its predecessors, featuring a smaller, front-wheel-drive layout that alienated traditional buyers. While it was luxurious, the Eldorado’s design didn’t excite collectors the way earlier models did, and its relatively common availability further detracts from its collectability.

Peugeot 604 (1975-1985)

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The Peugeot 604 was a French luxury car aimed at competing with German rivals, but its conservative styling and lack of innovation kept it from standing out. The 604’s limited market presence and declining brand recognition have made it an afterthought in the collector market, despite its comfort and refinement.

Lancia Thema 8.32 (1986-1994)

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The Lancia Thema 8.32, with its Ferrari-sourced V8 engine, was a sleeper luxury car with surprising performance. However, its understated design and Lancia’s troubled reputation for reliability have kept it from being a favorite among collectors. While unique, it struggles to gain the same recognition as other luxury performance sedans.

Citroën CX (1974-1991)

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The Citroën CX was a futuristic luxury car known for its hydropneumatic suspension and avant-garde styling, but its unconventional features and niche appeal have kept it from becoming a popular collector’s item. Its quirky design and complex mechanics make it more of a curiosity than a sought-after classic.

Bentley Mulsanne (1980-1992)

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The Bentley Mulsanne offered old-world luxury and craftsmanship, but its hefty price and conservative design have left it trailing behind more desirable Bentleys like the Continental GT. Its understated look and slow depreciation have kept it from becoming a hot commodity in the vintage luxury car market.

Chrysler Imperial (1990-1993)

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The Chrysler Imperial was Chrysler’s attempt to revive the luxury brand, but its uninspired styling and lack of innovation made it a commercial flop. Its front-wheel-drive layout and underpowered V6 engine didn’t resonate with luxury car buyers, and collectors haven’t warmed up to it due to its mundane performance and design.

Alfa Romeo 164 (1987-1998)

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The Alfa Romeo 164 was a stylish luxury sedan with Italian flair, but its complicated electronics and less-than-stellar reliability have kept it from becoming a collector’s favorite. While the 164 offers a unique driving experience, its reputation for high maintenance costs makes it a less attractive option for vintage car enthusiasts.

Infiniti Q45 (1990-1996)

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The Infiniti Q45 was a high-tech luxury sedan aimed at competing with European giants, but its restrained design and lesser brand recognition didn’t capture the attention of collectors. Despite its advanced features and strong performance, the Q45 hasn’t aged as gracefully, and its appeal remains limited.

Lexus LS400 (1989-1994)

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The Lexus LS400 was groundbreaking for its refinement and build quality, yet its conservative design and widespread availability have kept it from gaining much collector interest. While it’s known for reliability, the LS400 lacks the uniqueness or historical significance that typically draws classic car enthusiasts.

Oldsmobile Toronado (1986-1992)

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The Oldsmobile Toronado was once a stylish front-wheel-drive coupe, but by the late 1980s, it had become a shadow of its former self. Its dated styling and lack of performance features didn’t excite buyers or collectors, and its place in automotive history is overshadowed by more iconic Oldsmobile models.

This article originally appeared in MyCarMakesNoise.

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Author: Dave Johnston

Dave is a hands-on automotive technician with experience in performing service, diagnostics, and repairs on domestic and imported vehicles. He enjoys writing and sharing his knowledge far and wide.

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