In the automotive world, the dance between supply and demand often results in a contentious phenomenon: dealer markups. Over the past decade, a select group of vehicles has transcended their MSRP, fetching price tags that many argue far exceed their worth. From iconic revivals to limited-edition marvels, this article delves into the models that sparked heated debates, passionate justifications, and no small measure of sticker shock.
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Dodge Demon (2018)
With only 3,300 units produced, the Demon quickly became one of the most sought-after muscle cars. Some dealerships marked up the price by over $50,000 from its MSRP of around $85,000. The Demon’s drag racing capabilities and its label as the fastest production car contributed to the frenzy.
Chevrolet Corvette C8 (2020)
When Chevy unveiled the first-ever mid-engine Corvette, demand soared. Some dealers added markups of $10,000 to $30,000 over its starting price of just under $60,000, given its revolutionary design and high demand.
Ford Mustang Shelby GT500 (2020)
With its 760 horsepower and iconic badge, the Shelby GT500 was destined for dealer markups. Some dealers charged premiums of $10,000 to $20,000 over its $70,300 starting price.
Toyota Supra (2020)
After a long hiatus, the Supra’s return was highly anticipated. With an MSRP starting around $49,990, some dealers added markups of $20,000 or more due to its legendary nameplate and pent-up demand.
Jeep Gladiator Launch Edition (2020)
As a limited edition model with only 4,190 units, markups of $5,000 to $20,000 over its approximately $60,000 price were seen, thanks to its exclusivity and Jeep’s strong brand loyalty.
Honda Civic Type R (2017)
As Honda’s performance crown jewel, the Type R saw markups of $10,000 or more over its $34,775 MSRP due to its racing pedigree and limited availability.
Dodge Challenger SRT Hellcat (2015)
Due to its 707 horsepower and relatively affordable MSRP of around $60,000, some dealerships added markups of $15,000 or more.
Kia Telluride (2019-2020)
An unexpected candidate for markup, the Telluride’s overwhelming demand and high praise led some dealers to add premiums of $5,000 or more over its base price of around $31,890.
Porsche 911 R (2016)
With only 991 units produced and a reverence for its pure driving experience, prices skyrocketed, with markups often exceeding $200,000 over its $185,000 starting price.
BMW M4 GTS (2016)
Limited to 700 units in the US, this high-performance M4 variant saw markups of $50,000 to $100,000 over its base price of $134,200 due to its exclusivity and track-focused features.
Ford Focus RS (2016)
As a hot hatch with rally roots, the Focus RS experienced markups of $5,000 to $15,000 over its roughly $36,000 MSRP because of its high demand among enthusiasts.
Mercedes-Benz G63 AMG 6×6 (2016)
As a rare and extreme off-roader with a base price of around $500,000, dealers and resellers marked up this beastly vehicle by hundreds of thousands due to its sheer uniqueness.
Lexus LC 500 (2018)
This luxury coupe’s blend of performance and style led to demand outpacing supply. Dealers added premiums of $5,000 to $15,000 over its $92,000 base price.
This article originally appeared on MyCarMakesNoise.
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