20 Cars with Advanced Tech Features That Don’t Justify Their Price

Advanced technology in cars can be exciting, but sometimes the price tag just doesn’t match the value. While many vehicles boast cutting-edge features, not all of them deliver a justified return on investment. We’ll take a look at 20 cars that offer impressive tech but leave buyers questioning if they’re really worth the cost.

Tesla Model X

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The Tesla Model X offers cutting-edge technology, such as autopilot and its distinctive Falcon Wing doors, but its price tag of nearly $100,000 can feel hard to justify. While these features are innovative, many users report inconsistent performance, particularly with self-driving functionality. Additionally, the build quality doesn’t always meet expectations, leaving some buyers underwhelmed.

BMW 7 Series

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BMW’s 7 Series comes packed with advanced tech features, including gesture controls and remote parking, but these additions often feel like unnecessary gimmicks. At a starting price of over $85,000, the tech can sometimes complicate rather than simplify the driving experience. The gesture controls, for instance, tend to be inconsistent, and some users find them frustrating. Competing luxury sedans deliver similar technology without the hefty price tag, making the 7 Series a tough sell for tech-savvy buyers.

Mercedes-Benz S-Class

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The Mercedes-Benz S-Class is renowned for its luxurious interior and innovative technology, such as a massive OLED screen and semi-autonomous driving aids. Yet, with a starting price that exceeds $110,000, many wonder whether the tech truly justifies the cost. Features like the infotainment system can be overly complicated, leading to user frustration. Other luxury vehicles offer comparable tech packages for significantly less, making the S-Class feel overpriced for the features it delivers.

Lexus LS

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Lexus’ LS flagship sedan is equipped with an array of high-tech features, including adaptive cruise control and a large infotainment display. However, its starting price of around $80,000 can seem unjustified, especially when compared to more affordable rivals. The infotainment interface has a steep learning curve and is often criticized for being difficult to use.

Audi A8

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Audi’s A8 is a showcase of modern technology, featuring a virtual cockpit and dual touchscreens for the infotainment system. However, the high price tag, which starts around $90,000, doesn’t always match the user experience. The touch controls, while visually impressive, can be difficult to operate while driving, and software bugs have been reported. With more affordable competitors offering similar tech, the A8’s price feels disproportionately high.

Porsche Taycan

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Porsche’s Taycan delivers an electrifying performance and boasts futuristic technology like over-the-air updates and a sleek digital cockpit. Still, its starting price of $90,000 raises questions about value. While it competes well in terms of driving dynamics, its tech features don’t outshine cheaper electric vehicles like Tesla. Additionally, the Taycan’s range and overall tech usability fall short compared to other luxury EVs, leaving buyers to wonder if they’re truly getting their money’s worth.

Range Rover Velar

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The Range Rover Velar is filled with advanced tech, including dual touchscreens and AI-driven voice controls. Despite these impressive features, its price tag of over $60,000 doesn’t always align with the value provided. Many users report glitches and slow response times in the infotainment system, leading to a less-than-seamless driving experience.

Cadillac Escalade

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The Cadillac Escalade offers eye-catching tech, such as a massive OLED screen and GM’s Super Cruise, a semi-autonomous driving system. However, with a price tag exceeding $75,000, it struggles to offer better value than similarly equipped competitors. While Super Cruise is an impressive feature, it’s still not flawless and falls short of justifying the steep cost.

Volvo XC90

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Volvo’s XC90 is known for its focus on safety and tech, offering semi-autonomous driving and a slick touchscreen interface. But at a starting price of $65,000, many buyers are left questioning whether the tech is worth the premium. The system, though modern, can be slow to respond and occasionally glitchy. For a vehicle positioned as a high-tech SUV, more affordable competitors provide a better balance of price and performance.

Jaguar I-PACE

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Jaguar’s I-PACE aims to impress with its tech-forward approach, featuring an advanced infotainment system and over-the-air updates. However, its price tag hovering around $70,000 doesn’t quite match the overall experience. The driving range is less competitive, and the technology, while functional, has been prone to bugs and glitches. When compared to other electric SUVs in its class, the I-PACE doesn’t quite deliver enough tech value for its premium cost.

Lincoln Aviator

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The Lincoln Aviator is equipped with an impressive suite of tech features, including a 10.1-inch display and voice recognition technology. Despite these advancements, the Aviator’s price, nearing $70,000 for higher trims, feels inflated. The voice recognition system can be inconsistent, and the infotainment interface is slower than some competitors. Buyers can find similar tech offerings in more affordable midsize SUVs, making the Aviator’s price hard to justify.

Acura RLX

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The Acura RLX comes with high-tech features such as adaptive cruise control and a heads-up display, but its $55,000 starting price doesn’t quite add up when compared to its competitors. While Acura aims to deliver luxury at a lower price, the RLX’s tech package falls short in terms of user experience. The interface is less intuitive than its German rivals, and many users report a steep learning curve. For the price, the RLX simply doesn’t offer the same level of technological refinement.

Maserati Ghibli

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The Maserati Ghibli includes luxury tech like a large touchscreen and advanced navigation, but its price tag starts at a steep $80,000. While the Italian craftsmanship is undeniable, the technology itself feels lacking when compared to similarly priced vehicles. The infotainment system can feel clunky, and the overall user experience doesn’t match the smoothness of more affordable competitors.

Infiniti QX80

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The Infiniti QX80 offers several tech features, including a large touchscreen, adaptive cruise control, and 360-degree cameras. Yet, with a price starting at $70,000, many buyers feel that the tech is outdated compared to newer systems. The interface lacks the polish found in competitors, and many users report connectivity issues. At this price point, other full-size SUVs deliver a more refined and modern technology experience, leaving the QX80 feeling overpriced.

Lamborghini Urus

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The Lamborghini Urus stands out with its combination of performance and tech, but at over $220,000, it’s not easy to see where the tech justifies the cost. The advanced driver aids and customizable displays are impressive, but similar features can be found in luxury SUVs that cost a fraction of the price. In many ways, the tech takes a backseat to the Urus’ high-performance focus. Buyers looking for cutting-edge technology might find better value elsewhere.

Alfa Romeo Stelvio Quadrifoglio

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Alfa Romeo’s Stelvio Quadrifoglio offers a tech package that includes adaptive cruise control and Apple CarPlay, but its price, which can exceed $80,000, feels excessive. While the SUV’s driving performance is lauded, its tech systems don’t live up to the same standard. Software bugs and laggy interfaces have been common complaints from owners.

Genesis G90

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Genesis G90 offers a host of luxury features, including a premium sound system and a large touchscreen display. Nevertheless, its price tag of over $70,000 puts it in direct competition with more established luxury brands, and the tech doesn’t always keep pace. The infotainment system, while adequate, can feel clunky compared to more refined options from German competitors.

Land Rover Defender

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The Land Rover Defender combines rugged off-road capability with high-tech features like over-the-air updates and an 11.4-inch touchscreen. However, with prices exceeding $50,000 once tech upgrades are factored in, it struggles to offer true value for money. Many users report that the technology is prone to bugs, requiring frequent updates to function properly. In a crowded SUV market, the Defender’s tech feels overpriced for what it delivers.

Ferrari Roma

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Ferrari’s Roma delivers advanced tech in the form of a sleek digital cockpit and driver assistance features, but at over $220,000, these additions seem secondary to the car’s performance. While the tech is modern, similar features are available in far more affordable sports cars. Ferrari’s focus remains on speed and handling, making the tech feel like an afterthought.

Bentley Bentayga

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The Bentley Bentayga is packed with high-end tech, including a customizable infotainment system and advanced driver aids. However, with a starting price of $160,000, it’s difficult to justify the cost when other luxury SUVs offer similar tech at a much lower price point. The user experience, while luxurious, doesn’t feel significantly better than that of competitors costing half as much. For tech-conscious buyers, the Bentayga’s hefty price tag doesn’t seem entirely warranted.

This article originally appeared in MyCarMakesNoise.

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Author: Dave Johnston

Dave is a hands-on automotive technician with experience in performing service, diagnostics, and repairs on domestic and imported vehicles. He enjoys writing and sharing his knowledge far and wide.

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